During the past 3 months, we encountered many challenges to produce a TVC. We had to evolve, adapt and use the creative solutions available.

 

This PSA was meant to be filmed, but the vehicle we decided to use to communicate the message changed the "boring and more of the same" feeling and brought us a colorful, dynamic and interesting PSA.  

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Agency: Republica Havas

Client: The College Board

 

Creative Team:

CW: Jorge Calvo

AD: Jose "Gordo" Ibanez

Production Company: Not To Scale

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