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TWEETS BEATS
BY DELL
music digital activation
During 3 hours of broadcast, we tracked people’s tweets about the Billboard Music Awards, created and produced a custom song for each one and answered them through music to amplify Dell’s CinemaSound feature.
Agency: Young & Rubicam Miami (Y&R Miami)
Client: Dell | Brasil
Creative Director: Marlon Zanatti
Sr. Copy Writer: Felipe Dornelas
Art Director: Jose "Gordo" Ibanez
Jr. Copy Writer: Mariana Junger
Jr. Art Director: Carol Levy
Production Company: Sonido
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