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TWEETS BEATS
BY DELL

music digital activation

During 3 hours of broadcast, we tracked people’s tweets about the Billboard Music Awards, created and produced a custom song for each one and answered them through music to amplify Dell’s CinemaSound feature. 

 

Agency: Young & Rubicam Miami (Y&R Miami)

Client: Dell | Brasil
Creative Director: Marlon Zanatti

Sr. Copy Writer: Felipe Dornelas

Art Director: Jose "Gordo" Ibanez

Jr. Copy Writer: Mariana Junger

Jr. Art Director: Carol Levy

Production Company: Sonido

 

 

 

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