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YOUR WAY
IS THE FINE WAY
online videos
We recreated recipes that people are organically making on social using Corona.Our goal was to VALIDATE their authenticity and promote creating more!
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Agency: 305 Worldwide
Client: Constellation Brands (Corona Extra)
Creative Team:
EVP: Roberto Alcazar
Sr. Copy Writer: Jorge Calvo
Sr. Art Director: Jose "Gordo" Ibanez
Sr. Producer: Michael Mclaughlin
Production house: Beef&Pie
Your Way Is The Fine way was recently awarded with the gold winner statuette at The Muse Creative Awards 2023 in the "Advertising Campaign" category.
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