In order to reach out active smokers 21+, VMLYR and Leo Burnett Chicago joined forces to expose interesting stories of modern cowboys, these people live by a code, the cowboy code.

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We added value to these productions by contributing the hispanic angle to make it relevant to the target.

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Here are some of the pieces produced and more to come

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Agency: VMLYR Miami / Leo Burnett Chicago

Client: Philip Morris International

 

Miami Creative Team:

Art Director: Jose "Gordo" Ibanez

Copy Writer: Jorge Calvo

Production house: Native
 

 

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